How to Build Successful Email Marketing Campaigns

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Email marketing plays a significant role in digital marketing today. Many real estate businesses are reliant on email marketing as part of their digital marketing campaigns. It can be a great way to engage with a large audience and develop more of a following online. Many real estate businesses struggle to create email marketing campaigns that produce results. Keep reading and discover a few ways you can build a successful email marketing campaign.

Study your analytics

One of the best ways to strengthen your email marketing is to study your analytics. Today, we have a wide variety of metrics that can help steer you in the right direction. By studying things like subscribers data and Google Analytics, you can tailor your emails to appeal to a higher number of people. If you want to make the most of your email marketing campaigns, it is necessary to set goals and track them with your analytic tools.

Mobile-friendly content

It is important for real estate businesses today to understand that internet content must be mobile-friendly. A large percentage of emails are opened on a mobile device. By increasing the pixels and font sizes, you improve readability. You also want to be sure that your buttons and links are easy to tap so users can scroll through your emails with ease.

Use marketing automation

There are marketing automation tools available today that are ideal for email marketing. Tools like Hubspot and Salesforce will allow you to schedule quality content in advance to specific audiences. Real estate businesses today need to keep users informed of their services, updates, and new offerings. With marketing automation, a real estate professional can schedule emails way in advance so they can focus their attention elsewhere.

HUD Foreclosures

HUD foreclosures and VA Foreclosures are some of the best homes to buy when price is part of the equation. As with most Americans, price is always a concern. If not buying the same house for less, why not buy more house for the same dollar invested? When looking for a good deal it is hard to do better than the VA or HUD foreclosures market. The simple truth is that there are just more VA and HUD homes on the market, as they represent such a large number of mortgages that are generated each year. This translates into more foreclosures just by the magnitude of difference between all others comparing to the two largest.

The two largest also being government owned and operated means that they have less time to wait to make money back on the home. The FHA is especially known for selling HUD homes for less than the average sales price in a given area. FHA foreclosures represent a fraction of HUD but they are still a significant number of homes and both should be considered.

VA (Veterans Administration) and HUD (Housing and Urban Development) have different and unique opportunities for the buyer. Both are often forgiven for the local taxes normally associated with the purchase of a home (this is on a county by county basis). Be sure to ask the local title company or escrow company to look into it for you before closing as this is often missed due to their are not used to dealing with the 2 to 3 percent of the market that VA and HUD foreclosures represent.

Foreclosure Listings Increasing

As the market settled after the mortgage meltdown foreclosure listings also settled and fewer homes were on the market with a placard reading “Bank Foreclosure” in big red lettering. This was a good thing for the entire real estate market. Having an abundance of foreclosures brings the entire market down and it makes it harder for home owners, who would like to move, to get the appropriate price for their home as a similar home down the same street was sold for substantially less and the appraiser is using the foreclosure as a comparable sale.

This is just one of the problems when there are too many foreclosure listings in any area. Another issue is the television set that sits in everyone’s living room harping about the price of homes based on the number of foreclosures and this constant barrage of negative information makes most people sit on the sidelines waiting for the market to either implode completely or to correct itself. Meanwhile while they wait, others are buying foreclosure listings and making great investments.

Whatever the reason, a market can only handle so many foreclosure listings at any given time. The more foreclosures, the lower the market gets and this is a lesson the banks that were foreclosing and selling off realized too late. The market and their investments would have been better off if there had not been a rush to divest themselves of the toxic assets made more toxic by their own actions.