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Blogging can be a great way to drive organic traffic to your real estate website. Your blog page can be a great platform to share your industry knowledge, promote upcoming events in the area, updates on the housing market, and so much more. If you want to make your blog page more of a focal point to your real estate website, here are few tips to help get you started. 

Create compelling titles

Because headlines are the first thing that readers see, you want to ensure they are both descriptive and engaging. As people are browsing the internet, you want your headlines to catch people’s attention, so they will click on your links. Many real estate businesses today do not put enough stock in their blog titles and make them too generic. Before you post an article to your blog page, take another look at the title and think to yourself whether or not if it is something people would click on.

Include real estate keywords

Keywords are an essential part of search engine optimization. Be sure that in every blog post, you include local real estate keywords. The inclusion of local keywords will help your blogs appear higher on search engines. Not only do you want to include keywords in the blogs themselves, but in your titles, meta descriptions, and image descriptions.

Include images

If you want your readers to remember your blog posts, you should include high-quality photos. Also, blog posts with images are more likely to be shared on social media channels. You can either use free stock photos online or incorporate your own images for an added personal touch.

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