3 Topics Ideas for Your Real Estate Blog

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Blogging continues to be one of the best ways to drive organic traffic to your website. However, many real estate agents do not take advantage of a blog page because they do not believe it is worth the time. This belief couldn’t be further from the truth. Blogging can help build your online presence and enhance your credibility as an industry expert. If you do not have a blog page on your website, you are missing out on an easy way to improve your digital marketing campaigns. Continue reading and discover a few examples of topic ideas for your real estate blog.

Describe the home buying process

The home buying process can be intimidating to first-time homebuyers. There are several steps along the way, and it can get confusing at times. Homebuyers rely on search engines like Google to answer their real estate-related questions. With this, consider creating a list of frequently asked questions and answer them individually on your blog page. For example, many first-time homebuyers want to know if they are financially ready to buy their first home. You can answer this question by creating a blog post with a checklist of critical criteria for purchasing a property.

Updates on the current market

The real estate market rarely stays stagnant for long periods. Homebuyers and sellers are especially interested in the market because it plays a significant role in the decisions they need to make. If there are any significant changes/news about a local community, consider blogging about it on your website.

Real estate terminology

If you are ever in need of a topic for your real estate blog, consider choosing a real estate term, and provide an in-depth analysis explaining it. For example, many people are unfamiliar with terms such as escrow, amortization, and FHA mortgage. By creating blog posts on real estate terminology, you are helping to include keywords on your site to increase organic traffic.

HUD Foreclosures

HUD foreclosures and VA Foreclosures are some of the best homes to buy when price is part of the equation. As with most Americans, price is always a concern. If not buying the same house for less, why not buy more house for the same dollar invested? When looking for a good deal it is hard to do better than the VA or HUD foreclosures market. The simple truth is that there are just more VA and HUD homes on the market, as they represent such a large number of mortgages that are generated each year. This translates into more foreclosures just by the magnitude of difference between all others comparing to the two largest.

The two largest also being government owned and operated means that they have less time to wait to make money back on the home. The FHA is especially known for selling HUD homes for less than the average sales price in a given area. FHA foreclosures represent a fraction of HUD but they are still a significant number of homes and both should be considered.

VA (Veterans Administration) and HUD (Housing and Urban Development) have different and unique opportunities for the buyer. Both are often forgiven for the local taxes normally associated with the purchase of a home (this is on a county by county basis). Be sure to ask the local title company or escrow company to look into it for you before closing as this is often missed due to their are not used to dealing with the 2 to 3 percent of the market that VA and HUD foreclosures represent.

Foreclosure Listings Increasing

As the market settled after the mortgage meltdown foreclosure listings also settled and fewer homes were on the market with a placard reading “Bank Foreclosure” in big red lettering. This was a good thing for the entire real estate market. Having an abundance of foreclosures brings the entire market down and it makes it harder for home owners, who would like to move, to get the appropriate price for their home as a similar home down the same street was sold for substantially less and the appraiser is using the foreclosure as a comparable sale.

This is just one of the problems when there are too many foreclosure listings in any area. Another issue is the television set that sits in everyone’s living room harping about the price of homes based on the number of foreclosures and this constant barrage of negative information makes most people sit on the sidelines waiting for the market to either implode completely or to correct itself. Meanwhile while they wait, others are buying foreclosure listings and making great investments.

Whatever the reason, a market can only handle so many foreclosure listings at any given time. The more foreclosures, the lower the market gets and this is a lesson the banks that were foreclosing and selling off realized too late. The market and their investments would have been better off if there had not been a rush to divest themselves of the toxic assets made more toxic by their own actions.