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Real estate agents have been promoting written testimonials for years. They continue to be an excellent way to show your potential clients just a few of your successes working in real estate. However, video testimonials are a far better way to market yourself in what is one of the most competitive markets in the country. You might be surprised how many former clients would be happy to get in front of a camera and provide you with a video testimonial if they had a positive experience working with you. Continue reading these reasons why video testimonials can benefit real estate agents. 

Strengthens trust and credibility

Video testimonials allow potential buyers and sellers to hear former clients share their experiences of working with the agent. People are more inclined to trust you as their agent if they hear from others how you helped them. If you are looking to strengthen your credibility online, video testimonials are an excellent place to start.

Perfect for social media sharing 

People love watching videos on social media. The typical person checks social media multiple times and day and spends time watching various videos on their newsfeeds. Social media platforms have also made it extremely easy for users to share videos they want to promote. The more shares you can get on your videos, the more people will see your positive customer reviews. 

Ideal for email marketing 

It can be challenging to catch the attention of potential prospects through email marketing. However, videos are one of the best ways to increase your business’s click-through-rates. People are typically more intrigued when they receive a video versus a large block of text. They are also more likely to watch the video to the end than read a long email.

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