Why Every Real Estate Agent Should Use Social Media in 2019

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From photos to written content, social media provides real estate agents with endless opportunities to showcase their experience. A real estate agent who wants to reach more buyers and sellers should look to harness the power of social media. Continue reading and discover the many reasons why social media is a must-have marketing tool for real estate agents in 2019.

Millennials are now homebuyers

Millennials love social media. In 2019, more millennials are becoming homebuyers as a generation of young professionals in their early 20s. To maximize your visibility with this specific demographic, you must maintain a social presence. Since most Millennials check their social media accounts several times throughout a day, frequent posting and social media ads are excellent tools for capturing this audience.

Social media allows you to maximize your exposure

Marketing has changed significantly since the emergence of social media. With so many opportunities to share on social media, digital marketing is one of the best ways to reach potential buyers and sellers in 2019. The right social media will not only allow you to build your brand online, but it will also maximize your exposure by increasing organic traffic with search engine optimization.

Social media enables you to showcase your skills and experience

How do you demonstrate to people that you are a reputable professional in the real estate industry? Sharing content such as video testimonials, listings of closed homes, and awards will help you to gain the confidence of your potential buyers through your social media channels.

Make the most of opportunities to improve your customer service

To deliver the best customer service possible, ensure that you are accessible in various ways. If you have social media sites, interested buyers and sellers can come to your page online and ask questions by commenting on posts or directly messaging you.

Share your content

One of the best ways to share content online is through posting on your social media platforms. Whether it is real estate listings, upcoming open houses, or client testimonials, social media platforms are excellent places to share photos, blogs, and videos online. For example, after you write a blog post, share it on your Facebook, LinkedIn, and Twitter accounts to extend your reach.

HUD Foreclosures

HUD foreclosures and VA Foreclosures are some of the best homes to buy when price is part of the equation. As with most Americans, price is always a concern. If not buying the same house for less, why not buy more house for the same dollar invested? When looking for a good deal it is hard to do better than the VA or HUD foreclosures market. The simple truth is that there are just more VA and HUD homes on the market, as they represent such a large number of mortgages that are generated each year. This translates into more foreclosures just by the magnitude of difference between all others comparing to the two largest.

The two largest also being government owned and operated means that they have less time to wait to make money back on the home. The FHA is especially known for selling HUD homes for less than the average sales price in a given area. FHA foreclosures represent a fraction of HUD but they are still a significant number of homes and both should be considered.

VA (Veterans Administration) and HUD (Housing and Urban Development) have different and unique opportunities for the buyer. Both are often forgiven for the local taxes normally associated with the purchase of a home (this is on a county by county basis). Be sure to ask the local title company or escrow company to look into it for you before closing as this is often missed due to their are not used to dealing with the 2 to 3 percent of the market that VA and HUD foreclosures represent.

Foreclosure Listings Increasing

As the market settled after the mortgage meltdown foreclosure listings also settled and fewer homes were on the market with a placard reading “Bank Foreclosure” in big red lettering. This was a good thing for the entire real estate market. Having an abundance of foreclosures brings the entire market down and it makes it harder for home owners, who would like to move, to get the appropriate price for their home as a similar home down the same street was sold for substantially less and the appraiser is using the foreclosure as a comparable sale.

This is just one of the problems when there are too many foreclosure listings in any area. Another issue is the television set that sits in everyone’s living room harping about the price of homes based on the number of foreclosures and this constant barrage of negative information makes most people sit on the sidelines waiting for the market to either implode completely or to correct itself. Meanwhile while they wait, others are buying foreclosure listings and making great investments.

Whatever the reason, a market can only handle so many foreclosure listings at any given time. The more foreclosures, the lower the market gets and this is a lesson the banks that were foreclosing and selling off realized too late. The market and their investments would have been better off if there had not been a rush to divest themselves of the toxic assets made more toxic by their own actions.