3 Blogging Tips For Real Estate Agents

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Does your real estate website feature a blog page? Many agents miss the advantage of blogging because they fail to see the value in it. In the real estate industry, blogging is an excellent way for agents to promote their services with high-quality content. A well-maintained blog not only provides your website with keyword-rich blog posts, but it also helps to boost organic traffic. In a highly competitive industry, agents should prioritize their online discoverability for generating more business. Consider the following tips on how an agent can make the most of a blog.

Provide your site visitors with valuable information

People will not click on your blogs if they do not see value in the content. As you brainstorm new content for your blogs, be sure to supply information that is useful for your intended audience. If your goals are to appeal to homebuyers, be sure to address questions and provide your insights on stages of the homebuying process. If you routinely post informative content, you generate a following online more easily.

Be clear and concise with your titles

Never underestimate the power of quality blog titles. Your blog titles should be concise and fully capture the subject of your articles. If your titles are not descriptive, people may pass over your blog posts when they see them in search results.

Use Social Media

Why not promote your blog posts across social media? If you are trying to reach as many people as possible, promote your blog content on Facebook, Twitter, LinkedIn, and other social sites. Social media is an excellent tool for sharing blog posts, as they generate engagement and can be easily shared as well.

HUD Foreclosures

HUD foreclosures and VA Foreclosures are some of the best homes to buy when price is part of the equation. As with most Americans, price is always a concern. If not buying the same house for less, why not buy more house for the same dollar invested? When looking for a good deal it is hard to do better than the VA or HUD foreclosures market. The simple truth is that there are just more VA and HUD homes on the market, as they represent such a large number of mortgages that are generated each year. This translates into more foreclosures just by the magnitude of difference between all others comparing to the two largest.

The two largest also being government owned and operated means that they have less time to wait to make money back on the home. The FHA is especially known for selling HUD homes for less than the average sales price in a given area. FHA foreclosures represent a fraction of HUD but they are still a significant number of homes and both should be considered.

VA (Veterans Administration) and HUD (Housing and Urban Development) have different and unique opportunities for the buyer. Both are often forgiven for the local taxes normally associated with the purchase of a home (this is on a county by county basis). Be sure to ask the local title company or escrow company to look into it for you before closing as this is often missed due to their are not used to dealing with the 2 to 3 percent of the market that VA and HUD foreclosures represent.

Foreclosure Listings Increasing

As the market settled after the mortgage meltdown foreclosure listings also settled and fewer homes were on the market with a placard reading “Bank Foreclosure” in big red lettering. This was a good thing for the entire real estate market. Having an abundance of foreclosures brings the entire market down and it makes it harder for home owners, who would like to move, to get the appropriate price for their home as a similar home down the same street was sold for substantially less and the appraiser is using the foreclosure as a comparable sale.

This is just one of the problems when there are too many foreclosure listings in any area. Another issue is the television set that sits in everyone’s living room harping about the price of homes based on the number of foreclosures and this constant barrage of negative information makes most people sit on the sidelines waiting for the market to either implode completely or to correct itself. Meanwhile while they wait, others are buying foreclosure listings and making great investments.

Whatever the reason, a market can only handle so many foreclosure listings at any given time. The more foreclosures, the lower the market gets and this is a lesson the banks that were foreclosing and selling off realized too late. The market and their investments would have been better off if there had not been a rush to divest themselves of the toxic assets made more toxic by their own actions.