How Real Estate Professionals Can Benefit From An Email Mailing List

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Email continues to be one of the most effective methods of communication for businesses to connect with customers. As such, an email mailing list is something real estate businesses should always have in their back pocket. Here are a few ways real estate professionals can benefit from an email mailing list.

Quicker responses from clients

For years, real estate professionals had to use direct mail as a primary way of interacting with clients. With email, you should expect to get significantly faster responses from clients. An email list will allow professionals to send mass emails and expedite sales.

Targeted marketing campaigns

With email, you have the luxury of targeted marketing, which is proven to be more effective for a real estate business. A user can segment their emails based on a variety of demographics like location and income.

Ability to track marketing campaigns

The problem with many types of marketing campaigns today is that you can’t always track their performance. With email, you can use a variety of analytics to determine the effectiveness of your email marketing strategy. There are performance tools available today that show your click-through-rates and well as your open rates. The more information that you can gather, the more you can tailor your emails to appeal to more people.

Cost-effective

One of the most appealing benefits of email is that it is one of the least expensive marketing techniques that businesses use today. As such, it is an extremely cost-effective option. You won’t break the bank by using email as a part of your marketing campaign.

HUD Foreclosures

HUD foreclosures and VA Foreclosures are some of the best homes to buy when price is part of the equation. As with most Americans, price is always a concern. If not buying the same house for less, why not buy more house for the same dollar invested? When looking for a good deal it is hard to do better than the VA or HUD foreclosures market. The simple truth is that there are just more VA and HUD homes on the market, as they represent such a large number of mortgages that are generated each year. This translates into more foreclosures just by the magnitude of difference between all others comparing to the two largest.

The two largest also being government owned and operated means that they have less time to wait to make money back on the home. The FHA is especially known for selling HUD homes for less than the average sales price in a given area. FHA foreclosures represent a fraction of HUD but they are still a significant number of homes and both should be considered.

VA (Veterans Administration) and HUD (Housing and Urban Development) have different and unique opportunities for the buyer. Both are often forgiven for the local taxes normally associated with the purchase of a home (this is on a county by county basis). Be sure to ask the local title company or escrow company to look into it for you before closing as this is often missed due to their are not used to dealing with the 2 to 3 percent of the market that VA and HUD foreclosures represent.

Foreclosure Listings Increasing

As the market settled after the mortgage meltdown foreclosure listings also settled and fewer homes were on the market with a placard reading “Bank Foreclosure” in big red lettering. This was a good thing for the entire real estate market. Having an abundance of foreclosures brings the entire market down and it makes it harder for home owners, who would like to move, to get the appropriate price for their home as a similar home down the same street was sold for substantially less and the appraiser is using the foreclosure as a comparable sale.

This is just one of the problems when there are too many foreclosure listings in any area. Another issue is the television set that sits in everyone’s living room harping about the price of homes based on the number of foreclosures and this constant barrage of negative information makes most people sit on the sidelines waiting for the market to either implode completely or to correct itself. Meanwhile while they wait, others are buying foreclosure listings and making great investments.

Whatever the reason, a market can only handle so many foreclosure listings at any given time. The more foreclosures, the lower the market gets and this is a lesson the banks that were foreclosing and selling off realized too late. The market and their investments would have been better off if there had not been a rush to divest themselves of the toxic assets made more toxic by their own actions.